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Masons Gin

Building the brand

As part of our national push, the client also wanted to promote the story behind Masons Yorkshire Gin and, in particular, the North Yorkshire town of Bedale where Masons is distilled. By doing so they also hoped to attract visitors to Yorkshire.

We run a pro-active press office building profile for Masons’ founders, driving product placement and generating positive coverage surrounding business milestones and product news.